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Tmall to carry Schwarzkopf hair care line.
October 19, 2015
By: TOM BRANNA
Editor
The world's biggest online sales network has teamed up with Henkel to launch a new hair care line. Henkel and Alibaba’s senior management met at Alibaba’s headquarters in Hangzhou, China, to set a key strategic partnership in motion. Schwarzkopf, Henkel’s top hair care brand, plans to exclusively introduce its new product range at Tmall, an e-commerce website operated by Alibaba, globally. With the launch scheduled for November 11, (“Double Eleven”), Henkel will create an international s...
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